Wednesday 30 September 2015

Where Can You Get Free Marketo Training?

If you are searching for Marketo training but have only little budget, don't get worried. There are several free resources available that you could utilize it. The Marketo Community is one place to start your training where you can find lots of expert articles with useful product tricks. Also there are good 3rd party resources available and we'll reveal a few of them in the article.

Marketo Community - University Courses

Join the Marketo community to gain access to various free resources for Marketo training. Marketo University features several video courses for users to learn all things about Marketo. These videos cover quite a few topics which enables to learn every facet of Marketo and also some of its best-practices.

As most videos are simply just screenshots and text, learning here can be dull or boring sometimes. You can check the 'My learning' tab to keep track of your training progress.

Marketo Community - Help Articles

In this specific section of Marketo Community,you can find official product documents and several text/image articles. These are typically more or like 'how to' tutorials where you could learn more about every product functionality of Marketo. Just explore this page, if you're looking to re-learn about particular product functionality.

But don't expect these articles will teach you about carrying out best-practice digital marketing in Marketo.

Marketo Community - Resources

The resources section of Marketo Community has a massive collection of great training videos. To get access, do searches relevant to anything about product and from there choose the 'Resources' tab. To locate a whole bunch of training videos (50+), do a search for ‘Summit’ in the community and then select the ‘Resources’ tab. You can even do a search for 'training' and then select 'Resources' tab to view all videos.

Apart from product knowledge, some videos cover few topics on marketing too.

Professional Blogs/Channels

A few private websites and web logs maintained by Marketo consultants are also great places to educate yourself something new. Even though you can't find any kind of videos, some articles there give you a great insight on Marketo and digital marketing. Nevertheless, they are worth visiting. The two top blogs on Marketo is mentioned here.

Josh Hill's "Marketing Rockstar Guides" blog site does have loads of articles on Marketo and it's a must visit website.

The Edward Unthank's blog (http://edwardunthank.com/) features some excellent technical articles on Marketo.

Marketo Presentations Channel

Marketo have their own Slideshare page and you can find some good Marketo training presentations there. You can check out this web page if you want to learn through slides. All these slides are not going to teach you all things about Marketo but some interesting tidbits are available there.



User groups

You can find some cost-free training by joining the Marketo user group. Usually, they host presentations which can be useful for training your workforce. In order to meet face to face with other Marketo users in your region, you have to first join the group. Just click here to register.

Marketo Customer Success Workshops

Marketo occasionally runs customer success workshops that you can attend for free. This workshop takes place very rarely, so you need to be in constant touch with your account manager or local team to know its dates. Ask to be informed whenever any of these sessions are run.

So if you perform some searching on the web, you can actually locate quite a few free to educate yourself only about Marketo's product functionalities, these free training resources could help you. But if you want to obtain knowledge on best practice Marketo digital marketing, then you have to search for other options.

Unless your staff members happen to be expert in digital marketing, you'll need training programs personalized to the skill level of your team members which allow them to learn best practices in Marketo and digital marketing in general.


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